Gain an unfair advantage and recapture lost customers with data-driven email and direct mail marketing, and eNewsletters that engage customers and provide actionable behavioral data.
Digital Advertising Service
Search engines drive automotive purchases. Let shoppers know you have what they want, when they want it. Precisely targeted ads reach in-market buyers and remarketing keeps your dealership in the game.
Callbright provides complete, real-time telephone communication management via web-based tools to help businesses optimize marketing investments and enhance customer relationships. Clients can track advertising effectiveness through telephone responses, record and monitor inbound calls, track outbound calls, and send broadcast messages. Additionally, training features provided through Callbright help establish accountability and improve the performance of personnel, leading to increased profitability. Its Web-based solutions are practical and cost-effective, requiring no equipment or software installation, and allow clients to connect to the solution from anywhere with Internet access.
SEO and Social
The average car shopper uses 24 research sources – make your dealership website one of them with targeted on- and off-site SEO. Then keep them engaged with social media marketing that creates dealership loyalty so you don’t have to rely on brand loyalty.
Accomplish your customer relationship management goals with a single, comprehensive solution that fully integrates with your ERA or POWER DMS and drives efficiency into your sales process. This means that the data from leads, desked deals, F&I, service, parts, and accounting all flow through Contact Management without hostile integration points. This eliminates the need for duplicate data entry, guaranteeing that the information will not be compromised and that the reporting will be up-to-date on time, every time.
XtreamServiceUse your most valuable asset to its greatest potential by turning your existing customer database into a steady stream of actionable leads, identifying in-market buyers before they start to shop elsewhere.
The consultative approach we use to create more effective marketing for each dealership is different than anything else in our industry. It’s a complex strategy with a simple mission – we use real data to make your marketing matter to your customers.
Aptus Websites by Naked Lime are built on a groundbreaking adaptive web platform that offers an unparalleled mix of flexibility and service for dealers and customers. Reach every shopper with your best message, specifically designed to appeal to their intent on each device.
Know which customers are in the best position to buy now. Prospect Scorecard identifies prospects within a dealer's own database by scoring customers based on the client's sales and service history in conjunction with Polk's propensity to buy score. Prospect Scorecard helps dealers:
- Maximize revenue with a comprehensive scoring system that tells you which customers are in the best position to buy now.
- Shorten the customer buying cycle and attract the trades you need.
- Create targeted marketing campaigns and increase the effectiveness of prospecting activities - no more "shooting in the dark" for prospects.
- Bring customers not currently in the market for a new vehicle into the sales cycle.
Digital Reputation Management
Reputation management is one of the hottest topics in the industry today and what you don't know can hurt you. Constant monitoring of the most influential websites helps you build a positive reputation and react quickly to negative feedback.
Reputation ManagementYour dealership reputation alone might not sell cars, but it can absolutely UN-sell them. Know what customers are saying and participate where it counts. With the right approach, unhappy customers can become raving fans.
Logs all users' phone call details and provides reporting within Contact Management. Dealers get accurate information and can ensure calls are made diligently and handled appropriately. Call Tracking works with an existing phone system and works invisibly in the background, allowing management to monitor who is completing assigned phone activities.
Learn It Now!
Want to learn how to use new Contact Management like a pro? Interested in customizing it to meet your needs? Check out the Learn It Now lessons on the Help page!
What if I could give you a list of customers that have the potential to buy from you today? What would that be worth?
Equity Calculator is a proactive solution that will shorten customer buying cycles, attract desirable trades, and increase your gross profits. It behaves in such a way that it regularly analyzes a dealership's sold vehicle records, to compare each customer's assumed payoff against vehicle valuation data from N.A.D.A Official Used Car Guide and Black Book® to calculate each customer's equity position.
Scope of this Policy
Reynolds-branded Websites may display links to Websites controlled by other companies or organizations. Please be aware that Reynolds is not responsible for the privacy practices of those other parties or the content or operation of their Websites.
Collection of information from Reynolds Websites
We monitor site traffic for administrative purposes—for example, to ensure smooth site traffic flow or to assess what pages on our sites are visited the most and by visitors from which countries or Internet Service Provider (ISP) domains. To do this, our Web servers aggregate the anonymous information that your browser automatically transmits anytime you are on the Web.
Personally identifiable information collected
On Reynolds-branded Websites, we collect personally identifiable information when you choose to provide it to us, such as when you register to use a particular Reynolds consumer technology, submit an employment application, register for one of our services such as receiving any newsletters, register to receive informational materials about our products and services or to send us a comment by email. The types of information we may collect include contact information (such as name, address, email address, customer information and phone number), billing information, employment information and user account information as well as information about your interest in Reynolds' products, programs, and services.
Use of Information
We use your personally identifiable information to respond to your communication or provide the product or service you request.
As noted above, we may use the personally identifiable information we collect from you online to offer you products and services that may be of interest to you. If you would like to opt out of future promotional materials from us, you may indicate this preference by following the unsubscribe instructions at the end of email communications or emailing us at firstname.lastname@example.org.
Disclosures for legal reasons
We may disclose individual information to comply with legal process, such as a subpoena or court order; to verify or enforce compliance with the policies governing our Website and applicable laws; to protect against misuse or unauthorized use of our Website; to protect, enforce, or defend our legal rights or property; or to protect the safety, rights, or property of our users.
Changes in ownership
Collection of information by third-party sites and sponsors
We sometimes may offer content such as, promotions, products and services that are sponsored by or co-branded with identified third parties. By virtue of these relationships, the third parties may obtain personally identifiable information that visitors voluntarily submit to participate in the offering. We have no control over these third parties' use of this information.
We have in place safeguards to help prevent unauthorized access to and maintain security of information collected.
Updated November 1, 2007
Email us at or contact us at
The Reynolds and Reynolds Company
Houston, TX 77040
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Reynolds and Reynolds
Service and Support
We recognize support is an essential part of your business operation. Our philosophy is to focus on one customer, one phone call, and one service event at a time. That is why we are one of only 18 companies to win the SSPA STAR Awards Hall of Fame Lifetime Achievement Award.