• Web

    Aptus Websites by Naked Lime are built on a groundbreaking adaptive web platform that offers an unparalleled mix of flexibility and service for dealers and customers. Reach every shopper with your best message, specifically designed to appeal to their intent on each device.

  • Equity Calculator

    What if I could give you a list of customers that have the potential to buy from you today? What would that be worth?

    Equity Calculator is a proactive solution that will shorten customer buying cycles, attract desirable trades, and increase your gross profits. It behaves in such a way that it regularly analyzes a dealership's sold vehicle records, to compare each customer's assumed payoff against vehicle valuation data from N.A.D.A Official Used Car Guide and Black Book® to calculate each customer's equity position.

  • Digital Advertising Service

    Search engines drive automotive purchases. Let shoppers know you have what they want, when they want it. Precisely targeted ads reach in-market buyers and remarketing keeps your dealership in the game.

  • Callbright

    Callbright provides complete, real-time telephone communication management via web-based tools to help businesses optimize marketing investments and enhance customer relationships. Clients can track advertising effectiveness through telephone responses, record and monitor inbound calls, track outbound calls, and send broadcast messages. Additionally, training features provided through Callbright help establish accountability and improve the performance of personnel, leading to increased profitability. Its Web-based solutions are practical and cost-effective, requiring no equipment or software installation, and allow clients to connect to the solution from anywhere with Internet access.

  • Targeted Marketing

    Gain an unfair advantage and recapture lost customers with data-driven email and direct mail marketing, and eNewsletters that engage customers and provide actionable behavioral data.

  • Reputation Management

    Your dealership reputation alone might not sell cars, but it can absolutely UN-sell them. Know what customers are saying and participate where it counts. With the right approach, unhappy customers can become raving fans.
  • SEO and Social

    The average car shopper uses 24 research sources – make your dealership website one of them with targeted on- and off-site SEO. Then keep them engaged with social media marketing that creates dealership loyalty so you don’t have to rely on brand loyalty.

  • Learn It Now!

    Want to learn how to use new Contact Management like a pro? Interested in customizing it to meet your needs? Check out the Learn It Now lessons on the Help page!

  • Prospect Scorecard

    Know which customers are in the best position to buy now. Prospect Scorecard identifies prospects within a dealer's own database by scoring customers based on the client's sales and service history in conjunction with Polk's propensity to buy score. Prospect Scorecard helps dealers:

    • Maximize revenue with a comprehensive scoring system that tells you which customers are in the best position to buy now.
    • Shorten the customer buying cycle and attract the trades you need.
    • Create targeted marketing campaigns and increase the effectiveness of prospecting activities - no more "shooting in the dark" for prospects.
    • Bring customers not currently in the market for a new vehicle into the sales cycle.

  • Call Tracking

    Logs all users' phone call details and provides reporting within Contact Management. Dealers get accurate information and can ensure calls are made diligently and handled appropriately. Call Tracking works with an existing phone system and works invisibly in the background, allowing management to monitor who is completing assigned phone activities.

  • Digital Reputation Management

    Reputation management is one of the hottest topics in the industry today and what you don't know can hurt you. Constant monitoring of the most influential websites helps you build a positive reputation and react quickly to negative feedback.

  • Naked Lime

    The consultative approach we use to create more effective marketing for each dealership is different than anything else in our industry. It’s a complex strategy with a simple mission – we use real data to make your marketing matter to your customers.

  • Contact Management

    Accomplish your customer relationship management goals with a single, comprehensive solution that fully integrates with your ERA or POWER DMS and drives efficiency into your sales process. This means that the data from leads, desked deals, F&I, service, parts, and accounting all flow through Contact Management without hostile integration points. This eliminates the need for duplicate data entry, guaranteeing that the information will not be compromised and that the reporting will be up-to-date on time, every time.

  • XtreamService

    Use your most valuable asset to its greatest potential by turning your existing customer database into a steady stream of actionable leads, identifying in-market buyers before they start to shop elsewhere.