Callbright provides complete, real-time telephone communication management via web-based tools to help businesses optimize marketing investments and enhance customer relationships. Clients can track advertising effectiveness through telephone responses, record and monitor inbound calls, track outbound calls, and send broadcast messages. Additionally, training features provided through Callbright help establish accountability and improve the performance of personnel, leading to increased profitability. Its Web-based solutions are practical and cost-effective, requiring no equipment or software installation, and allow clients to connect to the solution from anywhere with Internet access.
Logs all users' phone call details and provides reporting within Contact Management. Dealers get accurate information and can ensure calls are made diligently and handled appropriately. Call Tracking works with an existing phone system and works invisibly in the background, allowing management to monitor who is completing assigned phone activities.
What if I could give you a list of customers that have the potential to buy from you today? What would that be worth?
Equity Calculator is a proactive solution that will shorten customer buying cycles, attract desirable trades, and increase your gross profits. It behaves in such a way that it regularly analyzes a dealership's sold vehicle records, to compare each customer's assumed payoff against vehicle valuation data from N.A.D.A Official Used Car Guide and Black Book® to calculate each customer's equity position.
SEO and Social
Put your brand where customers are looking. Your marketing specialist expertly orchestrates your on-site and off-site SEO and social media to ensure your brand is where your customers are most active online.
Learn It Now!
Want to learn how to use new Contact Management as efficiently as possible? Interested in customizing it to meet your needs? Check out the Learn It Now lessons on the Help page!
Accomplish your customer relationship management goals with a single, comprehensive solution that fully integrates with your ERA or POWER DMS and drives efficiency into your sales process. This means that the data from leads, desked deals, F&I, service, parts, and accounting all flow through Contact Management without hostile integration points. This eliminates the need for duplicate data entry, guaranteeing that the information will not be compromised and that the reporting will be up-to-date on time, every time.
Is your service department open when your customers are ready to schedule? Give your customers the ability to easily schedule appointments and access their vehicle service records with Service Portal.
**Reynolds DMS customers only
Retain customers you haven't seen in your dealership recently using the industry's most intelligent marketing database. A marketing specialist will build, advise, design, send, and track results for you.
Digital Advertising Service
Advertising shouldn't be limited to only traditional methods. Your Bing- and Google-certified specialist fully manages paid search campaigns, digital video, social media and display ads, and digital remarketing so you stay top of mind with consumers.
Know which customers are in the best position to buy now. Prospect Scorecard identifies prospects within a dealer's own database by scoring customers based on the client's sales and service history in conjunction with Polk's propensity to buy score. Prospect Scorecard helps dealers:
- Maximize revenue with a comprehensive scoring system that tells you which customers are in the best position to buy now.
- Shorten the customer buying cycle and attract the trades you need.
- Create targeted marketing campaigns and increase the effectiveness of prospecting activities - no more "shooting in the dark" for prospects.
- Bring customers not currently in the market for a new vehicle into the sales cycle.
Put your dealership in the hands of consumers at the coffee shop, at home, work, even at the grocery store with a fully-branded mobile site designed for 100% of mobile devices. Mobile codes, text marketing, and the ability for consumers to send information from your dealership website to their phone (Send-2-Mobile) allow customers to interact with your site 24/7/365.
Digital Reputation Management
Reputation management is one of the hottest topics in the industry today and what you don't know can hurt you. Constant monitoring of the most influential websites helps you build a positive reputation and react quickly to negative feedback.
Experience a dealership website as unique as you are using an award-winning SEO platform. Measure results, make back-end changes quickly and easily, and keep your site current around the clock.
Scope of this Policy
Reynolds-branded Websites may display links to Websites controlled by other companies or organizations. Please be aware that Reynolds is not responsible for the privacy practices of those other parties or the content or operation of their Websites.
Collection of information from Reynolds Websites
We monitor site traffic for administrative purposes—for example, to ensure smooth site traffic flow or to assess what pages on our sites are visited the most and by visitors from which countries or Internet Service Provider (ISP) domains. To do this, our Web servers aggregate the anonymous information that your browser automatically transmits anytime you are on the Web.
Personally identifiable information collected
On Reynolds-branded Websites, we collect personally identifiable information when you choose to provide it to us, such as when you register to use a particular Reynolds consumer technology, submit an employment application, register for one of our services such as receiving any newsletters, register to receive informational materials about our products and services or to send us a comment by email. The types of information we may collect include contact information (such as name, address, email address, customer information and phone number), billing information, employment information and user account information as well as information about your interest in Reynolds' products, programs, and services.
Use of Information
We use your personally identifiable information to respond to your communication or provide the product or service you request.
As noted above, we may use the personally identifiable information we collect from you online to offer you products and services that may be of interest to you. If you would like to opt out of future promotional materials from us, you may indicate this preference by following the unsubscribe instructions at the end of email communications or emailing us at email@example.com.
Disclosures for legal reasons
We may disclose individual information to comply with legal process, such as a subpoena or court order; to verify or enforce compliance with the policies governing our Website and applicable laws; to protect against misuse or unauthorized use of our Website; to protect, enforce, or defend our legal rights or property; or to protect the safety, rights, or property of our users.
Changes in ownership
Collection of information by third-party sites and sponsors
We sometimes may offer content such as, promotions, products and services that are sponsored by or co-branded with identified third parties. By virtue of these relationships, the third parties may obtain personally identifiable information that visitors voluntarily submit to participate in the offering. We have no control over these third parties' use of this information.
We have in place safeguards to help prevent unauthorized access to and maintain security of information collected.
Updated November 1, 2007
Email us at or contact us at
The Reynolds and Reynolds Company
Houston, TX 77040
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Reynolds and Reynolds
Service and Support
We recognize support is an essential part of your business operation. Our philosophy is to focus on one customer, one phone call, and one service event at a time. That is why we are one of only 18 companies to win the SSPA STAR Awards Hall of Fame Lifetime Achievement Award.